McDonald's strategy Assignment Example | Topics and Well Written Essays - 250 words

McDonalds strategy - Assignment Exampleged across the globe because of the economic recessional of 2010, McDonalds adopted a combination of the cost focus and differentiation strategies to boost sales. This campaign comprised of initiating cost cutting measures in business operations, maintaining the affordable of wit offerings and improving the menu to address changing customer preferences.According to Mourdoukoutas (2013), McDonalds has previously demonstrated similar patterns of adopting a specific strategic direction in the past starting from the 1960s when the company identified the customers demand of having access to a menu which offered both affordability and convenience. Consequently, the organization realized the encroachment of globalization as a fundamental trend that emerged in the decade of 70s and 80s thereby, choosing to take the McDonalds brand worldwide because of favorable conditions. The companys strategic decision-making in the past therefore, reflects that th e organization carefully tailors its strategy around its most valuable element the customers. Henceforth, the organizations strategies consent surfaced as winners when other companies have failed to make a mark or have succumbed to unfavorable economic conditions. Moreover, the company also recognizes the implications of competition in a highly volatile application which is also an important consideration behind the success which it has been able to achieve and sustain.Mourdoukoutas, P. (2013). Starbucks and McDonalds Winning Strategy. Forbes. Available online at 2nd July,